The World's Best Known Marketing Secret  E-mail this product to a friend

We all know that word of mouth can turn a company, product, or service into a roaring success or a crashing failure. Now this long-needed book shows you how to grow your business in the toughest of times with the oldest, best, and most cost-effective marketing method in the world. The World's Best Known Marketing Secret gives you: A proven model for developing your own word-of-mouth program Tested tools and techniques to turn word-of-mouth into hot leads and sales The winning formula to create a prosperous word-of-mouth business Keys to networking success--skills to deliver your message and get tons of referrals A comprehensive resource list of networking groups A special section of step-by-step work sheets for creating your own marketing plan This valuable book is the blueprint for all business people on networking and word of mouth marketing. It draws from Dr. Misner's doctoral research at the University of Southern California as well as almost two decades of experience in running BNI, the world's largest business networking organization.